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Target (TGT) executives say digital traffic sourced from external AI platforms remains small but is growing 3.5x the industry rate Y/Y, with partnerships with OpenAI, Gemini and others aimed at positioning Target for emerging agentic commerce demand

StockNow breaking-news AI analysis

Target is scaling AI traffic at 3.5x the industry rate and has appointed its first Chief AI Officer to lead its $2 billion technology and agentic commerce investment strategy.

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