Teads Holding Co. Common Stock 2026 Q2 Earnings Call
Review the key takeaways and the transcript of this earnings call.
- Teads reported second quarter 2026 gross profit of $123 million, a 14% year-over-year decrease.
- Adjusted EBITDA was $7 million, below the expected range due to higher expenses and timing issues.
- Free cash flow was positive at $3 million for the quarter.
- Revenue declined 17% year over year to approximately $285 million.
- The enterprise brand and agencies business delivered $89 million in gross profit, in line with plan, with user spend stabilizing and expected mid-single digit growth in the second half of 2026.
- Connected TV (CTV) revenue grew 67% year over year to about $40 million, accounting for 13% of Q2 revenue, up from 7% in Q2 2025.
- Omnichannel campaigns represented 16% of Q2 branding revenue, up from 9% in Q2 2025, nearing the full-year target of 18%.
- Direct response and SME business gross profit declined 30% year over year to $34 million, facing strategic and operational headwinds including shifts in search traffic and AI impacts on organic referrals.
- Teads launched the AI-powered Teads Engage Operating System to unify content and ad inventory, aiming to improve margins and engagement.
- The company ended Q2 with $91 million in cash and equivalents and $40 million available on its revolving credit facility.
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Transcript
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Good day. Welcome to Teads second quarter 2026 earnings conference call. At this time, all participants are in listen-only mode. A brief question and answer session will follow the formal presentation. As a reminder, this conference is being recorded. I would like to turn the call over to Teads Investor Relations. Please go ahead. Good morning.
Thank you for joining us on today's conference call to discuss Teads second quarter results. Joining me on the call today, we have David Kaufman and Jason Kiviat, the CEO and CFO of Teads. During this conference call, managers will make forward-looking statements based on current expectations and assumptions, including statements regarding our business outlook and prospects. The statements are subject to risks and uncertainties that may cause actual results to differ materially from our forward-looking statements. These risk factors are discussed in detail in our annual report on Form 10-K for the year ended December 31st, 2025. As updated in our subsequent reports filed with the Securities and Exchange Commission, forward-looking statements speak only as of the call's original date. We do not undertake any duty to update any such statements. Today's presentation also includes references to the non-GAAP financial measures.
You should refer to the information contained in the company's second quarter results announcements for definitional information and reconciliations of non-GAAP measurements to the comparable GAAP financial measures. Our earnings release can be found on our IR website, investors.teads.com, under News and Events. With that, let me turn the call over to David.
Thank you, May. Good morning, everyone. For the second quarter, Ex-TAC gross profit reached $123 million. Adjusted EBITDA was $7 million. Our cash generation remained positive with $3 million in free cash flow. Our results this quarter highlight two distinctly different trajectories across our business. To provide clear visibility into the two sides of our business, our enterprise brand and agencies business, and our direct response and small-medium enterprises business, which is closely aligned with our legacy Outbrain business, we are explicitly breaking out the Ex-TAC gross profit of each. We will discuss where our strategic momentum lies, where we are directing capital, and what we see as the drivers of our long-term growth. Our enterprise business, powered by connected TV growth and omni-channel outcome solutions for global brand and agencies, is our primary growth engine.
Following investments in our product architecture and go-to-market teams, we believe this business is positioned to capture market share, increase growth, and expand margins. Enterprise delivered $89 million in Ex-TAC gross profit in Q2, in line with our plan. Advertiser spend stabilized from our prior headwinds in 2025 to be flat year-over-year in Q2, and we expect mid-single-digit Ex-TAC growth in H2. As CTV continues to expand as a proportion of our mix, we expect growth to accelerate into 2027, unlocking natural operating leverage. Key drivers of this strategic momentum include the further strengthening of CTV, which saw top-line revenue growth of 67% year-over-year in Q2 to approximately $40 million. CTV accounted for 13% of our Q2 revenue, compared to 7% in Q2 2025.
Growth is driven by a global home screen leadership position, reaching over 500 million home screens globally, and the rollout of Teads CTV Ensemble, our unified full-funnel branding and performance suite. We're excited about the momentum in home screen and believe this is a significant differentiator. We also expanded our supply and reach. We renewed our exclusive home screen partnership with LG across Europe and APAC with expansion into new markets, partnered with TiVo Ads across 5.3 million households in North America and the U.K., and integrated with ViiA Japan, unlocking 2.3 million devices as of July 1st. Another driver is omni-channel adoption. Home screen growth is actively reinforcing our broader omni-channel packages. Branding customers utilizing omni-channel campaigns represented 16% of Q2 branding revenue, up from 9% in Q2 2025 and approaching our 18% full-year target.
On the traditional publisher side, we remain focused on higher margin mid-article placements within our premium publisher base, which we monetize with video and high-impact display for our brand advertisers and which form part of our omni-channel offerings. On the strategic brand and agency partnerships, we secured and renewed major global joint business partnerships with premier enterprise brands including Stellantis, Louis Vuitton, Warner Bros., and Dyson. Concurrently, active dialogues and early-stage implementations around AI and data collaborations with major agency holdco position us well heading into Q4 in 2027. Despite potential EBITDA trade-offs, we are making the deliberate choice to continue investing in the enterprise business to capture market share and maximize long-term enterprise value. Moving to our direct response and SME business.
In contrast, this business, which covers affiliate search, performance buyers, and small-medium enterprises direct-to-consumer brands on our Amplify platform, delivered $34 million in Ex-TAC gross profit, representing a 30% year-over-year decline. This business is currently navigating significant strategic and operational headwinds as it is in transition. On the macro front, we continue to monitor the changing dynamics in search and open web traffic that are impacting the native advertising industry. The broader adoption of AI summaries is shifting traditional organic referral patterns industry-wide, resulting in drops in publisher impressions. Additionally, we are seeing closed ecosystems like the walled gardens leverage their own AI and automation to strengthen their positions alongside ongoing platform policy updates, making it more challenging for publishers to monetize through native.
As we discussed over the last few quarters, we also implemented a deliberate quality reset such that a portion of our revenue decline was self-directed. We exited certain low-margin direct response accounts and pruned lower-quality open web supply to enforce brand safety and elevate supply standards for strategic brand partners. Most of these actions, as we reported in the past, were taken throughout 2025. To address these shifts, we are executing a plan focused on client outcomes, new supply, and operational efficiency. In Q2, we launched Teads Engage Operating System, an AI-powered publisher operating system designed to unify content and ad inventory to monetize complete reader sessions rather than relying on volatile search-driven page views. This is a strategic product launch that aims to change the dynamics of the business, resulting in higher margins for us and better engagement and yield for our partners.
Some of our premium publishers, including Penske Media, The Arena Group, Scripps, New Post, and others, are in different stages of testing, and we have seen significant lifts in yield. In addition, we are entering new supply channels. We are opening higher-margin programmatic environments, including active dialogues with leading AI players to leverage our global scale and data across emerging LLM channels. We are making targeted enhancements within our Amplify platform to optimize advertiser targeting and campaign efficiency and launching new formats like vertical video with the aim of helping our direct response clients achieve stronger ROAS outcomes. Lastly, we are reorganizing our internal structure, centralizing teams, and embedding AI tools to streamline processes, thereby reducing the cost base of this business.
To sum up, we're actively addressing near-term headwinds in our direct response and SME, resolving the temporary cost pressures from Q2, and capturing meaningful efficiencies across our operations to plan AI. Most importantly, our core strategy remains on track. CTV is accelerating, our enterprise business is executing according to plan, and we plan to continue investing in our highest margin platform to drive long-term growth and expand operating leverage across Teads. I will now turn the call over to Jason for a detailed review of our financials.
Thanks, David. We met our Q2 guidance for Ex-TAC gross profit, and due to a confluence of factors, our adjusted EBITDA came below our expected range. I'll touch more on this and the steps we're taking in a moment. Revenue in Q2 was approximately $285 million, reflecting a 17% decline year-over-year. What we're seeing in the latter part of Q2 and into Q3 is diverging trends across our enterprise customers versus our direct response and SME customers. CTV continues its impressive growth and even accelerated as compared with the last few quarters. Our focus on omnichannel also continues to bear fruit, with enterprise customers showing momentum in our results. We exited Q2 with May and June both showing positive year-over-year growth in advertiser spend from enterprise customers.
This is an important milestone for us as, one, it aligns with our budget plan of returning this business to growth this year, and two, we believe we've seen the low point, and it's behind us now. We see the momentum continuing into Q3, where we forecast an H2 return to year-over-year growth of Ex-TAC from this side of the business. On the other end of the spectrum, our direct response and SME customers have seen a downward trend that accelerated in Q2 and into Q3. David spoke about the factors influencing this and the steps we're taking in our product and organization to adjust for the evolution of the landscape. Ex-TAC gross profit in the quarter was $123 million, a decrease of 14% year-over-year. It's important to note the divergence in trends we're seeing between customer types.
We see improvement in revenue from enterprise customers, where we drive substantially higher Ex-TAC margins as compared with the direct response in SME customers, where we continue to encounter headwinds. Therefore, we are seeing overall higher margins year-over-year, driven by this mix improvement, as well as through the benefits of further scaling our CTV and in particular, CTV home screen business. Other cost of sales and operating expenses decreased year-over-year through synergies and operating efficiencies. We did see a spike in expenses in the back half of the quarter that unfortunately contributed to our adjusted EBITDA being below our guidance range in the quarter. There were several factors that drove the higher expenses. Timing and cutoff of expenses drove approximately half of the variance versus our expectations.
This is across areas that are largely discretionary, such as T&E and marketing, as well as temporary transitionary costs as we migrated cloud platform onto a new provider. FX fluctuations continued to be a headwind on costs, largely attributed to the fluctuations in the Israeli shekel, and bad debts continued to be elevated, related primarily to prior customers whose business with us was impacted by quality initiatives implemented last year. As David mentioned, we've made continued investments in the acceleration of our enterprise customers and are starting to see the benefits of that. While much of the higher expenses impacting the quarter are temporary and timing related, as we expect a step down in cost in Q3, we're scrutinizing the cost structure in lower profit and more scalable areas in an effort to drive investments in our enterprise business aimed at acceleration of growth.
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