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Alphabet's (GOOG) YouTube is rolling out better tools for digital producers that could help it keep more of their content exclusively, as it competes with Netflix (NFLX), WSJ reports

StockNow breaking-news AI analysis

YouTube is introducing improved producer tools and exclusive incentives to challenge Netflix, expanding its U.S. TV viewing share to 14.2% as Netflix's share slipped to 7.8%.

3 stocks
GOOGLAlphabet Inc. Class A Common Stock$340.91Current priceGOOGAlphabet Inc. Class C Capital Stock$337.70Current priceNFLXNetFlix Inc$71.45Current price

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