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Adobe Analytics, Holiday shopping report: Online sales to grow 6.7% Y/Y
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Adobe Analytics projects 6.7% online sales growth, a 130% surge in holiday GenAI retail traffic, and discounts peaking at 30% during Cyber Week.
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AI-driven traffic to retail sites grew 127% YoY in August 2026 and is projected to remain strong through the holidays, with traffic expected to grow 130% YoY overall and 141% YoY on Thanksgiving. Growth in GenAI Traffic Forecast: 130% Y/Y. Discounts will keep building earlier each year: 14% off in early November, 21% off just before Thanksgiving, and 30% off—the season's deepest—once Cyber Week hits.
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