Kraft Heinz (KHC) says a new wave of inflation is squeezing consumers again, GLP-1 medications are reducing calorie consumption from packaged foods and challenger brands are innovating faster

These pressures are contributing to industry volumes remaining negative after years of declines. Turnaround requires reversing brand underinvestment, lagging innovation and lost distribution, acknowledging the company has not been running its assets as deserved and warning that “iconic does not mean invincible” and brands lose relevance without investment. Its three-year strategy targets sustainable, volume-led profitable growth, revenue and profit growth and attractive free cash flow, prioritising faster innovation, stronger brand propositions, better resource allocation and closer retailer partnerships while preserving financial flexibility to fund growth.