Perion Network Ltd. Canaccord Genuity's 46 Annual Growth Conference
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We're- No Why don't we get started?
Everyone, we're going to get started.
Oh, okay. Yeah. When did you arrive?
Yesterday morning. Okay. We're live right now.
Oh. Yeah. We are. All right.
Okay. Thank you everyone for joining us today.
I am Matt Weber, I cover Perion here at Canaccord Genuity, and it is my pleasure to introduce Tal Jacobson Thank you.
CEO of Perion. Tal and his team traveled a long way to be here, which we very much appreciate, so thanks for joining us.
Yeah, thank you for having me.
Just to start off, you described previously 2025 as a year in which Perion changed everything but its name. The business is now unified under the Perion One platform. For those in the audience less familiar with the story, can you walk us through how your company has been repositioned, and where does Perion sit within the digital ad ecosystem today?
Yeah, absolutely. As you said, beginning of 2025, we unified the company, we totally pivoted the company. We realized digital advertising is a huge industry, running a trillion dollars. Two of the biggest companies in that name, I think all of the investors are actually investing in, which is Google and Meta. So everybody's investing in our industry. But what most people don't realize is it's extremely complex. Advertisers, which are the people that are driving that trillion dollars, are extremely frustrated with their ability to understand what's going on in between all the platforms.
We're actually building a layer above those platforms with AI that can help you run across everything smoothly, and then get the insights.
and then basically maximizing your media investment.
Mm-hmm. Yeah, that sounds like a compelling value proposition, given how fragmented the industry is.
Yep. You just reported Q2 results yesterday.
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