Taboola.com Ltd. Ordinary Shares Citi Global TMT Conference
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Perfect. We will get started here. Adam, welcome. Let us get started. My name is Ron Josey. I cover the internet sector here at Citi, and I am always excited to have my old friend, Adam Singolda, here with us today, the CEO, founder, co-founder of Taboola. We have known each other for a number of years now, I think.
Yeah. I was thinking about what the right icebreaker is, and we were talking about this just now as we catch up.
Tell me about your latest Lego set, and then we will go into the- Oh, wow.
real business. I'm building the Formula One car.
It's probably 2,000 pieces, so not that big.
Okay. I was trying to count.
With the kids or on your own?
That's mine. No. Okay each have their own.
My son is doing this art piece, my daughter's doing a unicorn, and the other one is doing, I think, a Super Mario. I realize that I enjoy. I matter, too. I can't just do things with them all the time.
That's right. That's where I am right now.
It's fun. You matter, too.
I don't disagree. Why don't we kick off here?
Yeah. I would love to level set for everybody in the audience listening on the webcast.
Just give us an overview of Taboola, just the evolution of performance advertising has been pretty extraordinary.
It just continues to be a greater part of most companies' budgets. So just talk to us about Taboola's approach, and where things are going from a performance advertising perspective.
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