SharkNinja, Inc. Goldman Sachs Global Consumer and Retail Conference

Well, Brooke, in the second quarter earnings release, I made a point to really focus on the core and base business, because I think it's something that is really misunderstood by investors. They look at our new products, and they look at our international expansion, and I think they miss the fact that underlying all of this is a really healthy core base business growing at mid to high single digits. Then you layer on top of that the new products, and you layer on top of that the international growth, and it translates into a really strong growth algorithm, in mid to high teens. Last quarter, we were low 22% growth. But it's that base business strength that I'm most excited about. If you think about this year, take a category like upright vacuum is probably our most mature category.

We launched a product called the Shark PowerDetect Transformer. It raised average sale price. It improved gross margins. In a market that is declining 1%, our business is growing 5%. So there are lots of pieces across 41 product categories. It's funny, you come into a conference like this, and everyone wants to talk about the new water purification, the Ninja HydraSense that we just launched, or big TAM that we're entering into, or the Ninja Crispi Microwave, in the microwave category that we're launching into, or international expansion. But as you look under the hood of the business, it's the strength of the core base business. We don't have a leaky bucket. We do have a very healthy core base business. Then, again, you layer on top of these other growth drivers, and that gives you the really strong growth that you're seeing from us.

Look, again, you come to these investor conferences, and the answer is, are there any more categories to go into? Is there any more places for SharkNinja to expand to? I think if we were sitting here last year at this time, we entered three new categories this year. The first was water purification, a $6 billion TAM. Okay, is the TAM big? The TAM's enormous. Even if we get 10% of that market, a $600 million business. We entered into microwaves, a $4 billion TAM. We've added $10 billion of TAM in those two categories, and we've developed really disruptive products. Who on social media was talking about water purification before the last four weeks? Who was talking about microwaves on social media?

We've got an incredible campaign that's going to be coming out in advance of Thanksgiving, with lots and lots of creators talking about making their Thanksgiving turkeys in a microwave. There's so much excitement around some of these categories that have been dead categories for years. The third category we launched into was the Shark BlastBoss, which was an indoor/outdoor blower, and that is going to give us a big roadmap of products into 2027 and 2028. So you have a category with virtually no TAM, where we're the only product in the category. You've got products like water and microwave, but what it points to is that there's just so many more places for Shark and Ninja to expand into. What I'm so excited about is, in the U.K., we launched our next generation Shark CryoGlow. It's called the CryoGlow Clinic. It has 2X the power.

It has a chest plate together with it, so you can do your neck and your chest area. It's designed so that you can also do your hands. We found that the hands are kind of the third most important spot on the person's body, that they want to get wrinkle reduction or age reduction. In fact, it's the first place on your body that shows aging. I think with the success that we've had in skin, you're going to see us expand into places like wellness. I think wellness is an incredible growth opportunity for us as we move forward. Physical wellness, environmental wellness in your home, I think that's someplace that Shark absolutely has the right to play in.

I think, Brooke, you've heard me talk about the fact that it starts with, can we come up with something where we can honestly say what gives us the right to be in the business? I think when you look at what we've done in something like water purification, where we're bringing performance of a multi-thousand dollar product to your countertop, and making it so easy for you to be able to get clean water is something that is really not just exciting the category, but is disrupting the category. The last thing I would just say on the question that you brought up is every time we enter into these new categories, it's expanding the demographics of the consumers. I can't tell you how many kids went off to summer camp this year with Shark ChillPills.

There's kids that are asking for our products for Christmas. We're outfitting dorm rooms. If you go to college campuses, look at the number of Shark and Ninja boxes during move-in day. We're outfitting your first apartment when you move into your first apartment, or you have a family, or you have more kids, or you move into a house, so we're taking you through the whole life cycle of the consumer. Again, we're doing it across socioeconomic groups. We're not talking about going after the same consumer. We're selling $59, $79, $99 products to the Walmart consumer, and we're selling thousand-dollar grills at The Home Depot or Sephora, more expensive products.

When you look at the categories we can enter into, when you look at the demographic groups we're targeting and engaging with, when you look at the socioeconomic groups, the TAM's going to continue to keep growing.

Well, look, we're the largest brand on TikTok Shop in the U.S. We're the largest brand in the U.K. We're the largest brand in Germany. Up until May, we were only in the U.S. and U.K. In May, we launched in Germany, France, Spain, Italy, and Mexico. By the holiday selling season, we'll have shops up in 12 or 13 countries around the world. As it relates to how large the percentage of business, that's not something we're going to talk about until we get a full year under our belt. Let's keep in mind that the first product that we sold on TikTok Shop was August of 2025. It's not like this is a channel that is usually mature. We haven't even gone through a full fiscal year selling on TikTok Shop.