Citizens Financial Group, Inc.CFG
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Citizens Financial Group, Inc. Barclays 24th Annual Global Financial Services Conference

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Jason GoldbergCompany Representative

Right along. Very pleased to have Citizens Financial up next. From the company, Chairman and CEO, Bruce Van Saun. Bruce has been a very big supporter of this event since Citizens' IPO.

Jason GoldbergCompany Representative

And prior. And even prior in his prior two jobs, actually.

Jason GoldbergCompany Representative

Yeah. But since the company went public in 2014, just maybe talk to, as you look at the competitive landscape, how do you feel about the firm's current positioning?

Jason GoldbergCompany Representative

Where do you see the greatest opportunities? What are you most excited about?

Bruce Van SaunChairman and CEO

Yeah. I think we're positioned very well for the future.

Bruce Van SaunChairman and CEO

It's been kind of a long transformation journey to get here. When I look at the strategy we have, we've tried to simplify the story and really talk about a triangle of businesses. That would be the consumer bank, the commercial bank, and Citizens Private Bank and wealth. I think we have really strong positioning in each three. Lots of things to focus on to both grow households, grow customer base, grow the balance sheet, grow our fee penetration. When I look at starting with the consumer bank, we're very strong in mass affluent and affluent households, and have had a lot of growth in low-cost deposits. The acquisitions that we've put together in New York to compete in this marketplace have gone exceptionally well, and I think it's our fastest-growing region in terms of households and deposits.

Bruce Van SaunChairman and CEO

There's a lot more that we can do to get further growth. We're number one originator in HELOCs in the country. That's a lead product to bring people into the bank, especially mass affluent households. So feel very positive about that. We're investing in our digital and our data capabilities to keep upping the game in terms of customer experience. Lastly, I'd say we've started to tap into the great opportunity to cross-sell the wealth products and services. So see that as something that will continue to drive deeper penetration into households and our wealth fee revenue. In the commercial bank, I'd like to immodestly say I think we're the best-positioned super-regional commercial bank when it comes to, in particular, capital markets capabilities. As the markets heat up and there's more deal activity, I think you see our revenues are flexing up.

Bruce Van SaunChairman and CEO

It's a proof point as to what we have. We're going to show, I think, faster revenue growth than most of our peers, given the investments that we've made over the years. We've also made a lot of investments in the payment space, and I think there's some great opportunities there. Embedded finance is one that we're focused on. So feel good about commercial. Clearly, Citizens Private Bank and wealth with what we did to start up the private bank by bringing over a lot of very talented bankers from First Republic after it failed, and scaled that up and have roughly $18 billion in deposits and $10 or $11 billion in loans and client assets. It's now 12% of the bottom line and got a 25% ROE, and it's growing in a controlled but very strong fashion.

Bruce Van SaunChairman and CEO

That has kind of no roadblocks to continue to grow at a meaningful clip. Beyond just the businesses, Reimagine the Bank which I'm sure you'll ask me some questions about, so I won't steal your thunder on that. I think the deployment of new technologies, AI, agentic AI, rethinking how we serve customers, all the functions that we do at the bank, that's going exceptionally well. I think the fact that we know how to put these things in a program to deliver results is differentiating. Feel good about that. Lastly, I think One Citizens, we have a culture of working well in a collaborative fashion across the enterprise. Having the private bank with the commercial bank working together to bank successful people across their business needs, their personal needs, their family needs for both banking and wealth products is pretty differentiating.

Bruce Van SaunChairman and CEO

A lot of the folks we compete against, they either don't have that full product set or they don't have that culture, or they operate too much in silos. I think that can really stand out and be differentiated for us as well.

Jason GoldbergCompany Representative

There's a lot in there, and I want to double-click on a bunch of those points. Before we do that, just maybe pull back and maybe just talk about the macro environment. Different today than when we had you here last year. Just how are you thinking about the path of the U.S. economy and interest rates? Just maybe talk about the health of your customer base, any changes you've seen recently, et cetera.

Bruce Van SaunChairman and CEO

Yeah. I think the economic backdrop has been relatively good. The GDP growth for the year, I think will be at least 2%. I think we could end up ticking up a little bit. When I look out the next four or five quarters, I think we could be at 2.5%. Some of that depends on geopolitical and other events. But if you look, the economy's growing. Unemployment is holding in in the low 4s. Inflation is being affected by the war and energy prices and tariffs. But those things get absorbed, and I think ultimately we should be able to bring that inflation down, particularly if we can have a resolution to the Iran situation. But I feel there's a lot of pent-up demand around the capital markets. They're open. Spreads remain relatively tight.

Bruce Van SaunChairman and CEO

We've got huge pipelines, and companies generally, our corporate customers are all having good years. They're kind of sticking to their game plans. It's a little more throttled and conservative than if we were completely without some of this uncertainty. But they are playing offense. They are investing. They are borrowing money. I think on the consumer side, clearly high-end folks are doing extremely well. They're just getting the benefit of a really high value stock market and home values holding in really nicely. But even as you go down into the lower spectrum, folks are managing okay. I think they've become adaptable and resilient, and kind of make trade-offs in how they're spending their money. But we don't see a lot of stress. We don't see delinquency roll rates ticking up or anything like that.

Jason GoldbergCompany Representative

Got it. Maybe we could talk a bit more on the Private Bank and wealth opportunity. I think we're up to 11.5% of earnings in the second quarter, 25% ROE deposits, loans, assets under management, or client assets all growing, as you add new offices, expand teams. First Republic kind of built that business operating very low yielding mortgages. I don't think you're taking that approach. Why don't you talk to kind of how you're gathering customers and just what does the future hold?

Bruce Van SaunChairman and CEO

Yeah, I think First Republic initially offered some low mortgage rates in particular to bring customers to the bank. Then I think over time, their kind of pitch became more about the service levels that we offer white glove service, and we take the pain out of your banking experience, and we always have your back, and we have a lot of expertise. When they came over to us, that was the calling card. The reason a lot of their customers followed over to Citizens Private Bank is because they love their bankers and the experience they were getting. They already had their mortgages, and they were still kind of sold on to JPMorgan. We were in a higher rate environment, so the demand for credit from us wasn't really that significant at the outset.

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