USA TODAY Co., Inc. Citi’s 2026 Global TMT Conference

Yeah. In trying to keep it simple and short, I think the way that I would answer that is we have one of the biggest content creator forces in the country. We create content every day that's relevant to consumers. We're kind of in the news space, although we've branched out into entertainment, sports, games, and things like that. We have a national play and a local play, which makes us a bit unique compared to most media companies. We're a content creator, and what's really the underlying strategy is create content that's relevant and unique, valuable to consumers, and to build an audience on our digital platform at scale. That's really the underlying strategy.

What is changing really rapidly that impacts Q2 both positively and negatively is the search landscape's changing dramatically from the old search to new AI search. That's impacted where consumers, when they're doing search, what platform they stay on versus moving across or around the open web. That impacts us more in a negative way than a positive way. On the other hand, AI is creating opportunities for us to take the data we have on consumers, make it into intelligence that we can then use to create a more personalized and engaging experience for consumers, which we think in the long run will lead to better revenue opportunities for all consumers on our platform. For us, the strategy is still create content that's unique but yet relevant, bring audience to the platform, leverage that data.

Once they are on the platform, we get signals, turn that signal into intelligence, actionable intelligence, then have an opportunity to monetize that consumer on our platform. Our digital revenue strategy is across five really diversified revenue streams. We are not all in on any one. We are really focused on five. That is digital subscription revenue, digital advertising revenue, e-commerce revenue, digital marketing services, then licensing and syndication of our content. Across those five categories, we are looking to be able to grow ARPU per consumer on the platform as well as expand overall margins of the business as we especially enter licensing deals. Definitely, it is complicated, and we could go into a ton of detail.

Okay. That is the underlying strategy.

Grow audience at scale, leverage, take that data, make it into actionable intelligence through technology today that makes a more personalized experience for every consumer on our platform.

Yeah, correct. Yes? Okay. Yeah, correct.

Okay. Deprioritizing search, removing things from search.

Right. Google plays a lot of games.