Qualcomm Inc Snapdragon Summit 2026 Day 1

Aloha, everyone. Wasn't that video amazing? Just make you feel like dancing. Welcome to Maui. We're so excited to be here. Thank you again for the ceremonial welcome that we just had from our two local Hawaiians. It's always special to do that as we open up Summit. Welcome here, Snapdragon Summit 2026. It's great to be here together again with all of you, including our partners, media, creators, analysts, and of course, our amazing Snapdragon Insiders. Shout out to all of our Snapdragon Insiders. Something you're going to hear about throughout the summit this year is the theme of agentic. It's no longer just a vision. We're seeing agentic experiences come to life, and you'll be able to witness that throughout the week yourselves. One exciting new addition to Summit this year is we're going to give you access to an AI assistant right in your pocket.

You can access it through SMS, through WhatsApp, or WeChat, where you can ask things like, "What's my agenda for today?" Or, "Summarize today's keynote." Check it out for yourself. Over the next few days, you're going to experience what happens when devices become more personal, connected, and capable of helping you make things happen. While the technology is always exciting, what makes it possible is something much more human, and that's collaboration with people. That's the story I want to start with today. Alongside companies talking about agents, something equally important has been happening. Consumers are becoming more ready for them. Around the world, people are showing a growing interest in AI that understands them, works across their devices, and helps them take action, not just answer their questions.

In fact, 70% are interested in a personalized agent, and 66% are interested in having multiple devices built around their agent. Just incredible. Together, as a tech industry, we can't simply build more powerful AI. We have to deliver AI in ways that people actually trust, adopt, and use every day. That's exactly how Snapdragon continues to innovate for the next generation of devices. As Snapdragon becomes the processor for the agentic age, more and more people are recognizing how much power the fireball brings to their devices. What do we attribute that to? It's not only traditional advertising or being best-in-class silicon, but it's truly the power of us working together with our partners. For us, we have so many different types of partners. We have community partners, our Insiders. We have creator partners, ecosystem partners, and of course, brand partners.

At the highest level, each one matters for the same reason. Before the next era of AI can really scale, people have to believe it's for them. Interest is only step one. Belief is the beginning of behavioral change. Moving from interest to belief depends on familiarity, excitement, trust, and advocacy, which is why Snapdragon must show up at the heart of the devices people love, as well as inside their communities, together with creators, and alongside iconic brands that we trust.