Our Bond, Inc. Common Stock Status update

Yes. And let's start with a Bond Business Update. So, let me just offer you the big picture, and then I'll drill into the details. Reminding everybody: the big picture that I remind myself of all the time, we're addressing a very large market. The product and the service work for quite some time, very high reliability, and it does the job. In other words, we make people safer, and we make them feel safer. And our customers are very happy with the product. We've also proven our ability to sell to the largest companies in the world, literally. We're going to get into the details momentarily. And now we've proven our ability to sell to cities who have bought it for all residents, have bought it for their city workers, and we're in dialogues with about 20 cities across three countries. The economics of the business are very positive. We're going to talk about that. High margin. We get the money paid quickly. And the cost of sales is relatively low. Competition from our perspective doesn't exist. We have not encountered competition in any of the accounts that we're pitching to. The moat, our ability to protect our position as a first mover is quite robust, or I should say very robust.

We anticipate significant growth, and we see the early indicators of that. And we have cash to fund growth, and we've always had cash to fund growth throughout our time since 2017. Let's get to the details. What I think is going to be valuable for you is to get a sense of how we present Bond, or at least a subset of the Bond presentation, to customers who could be chief security officers or mayors. And we talk about a personal security gap and two specific problems. Problem number one is that when people that we care about, could be us, could be our family members, our employees, residents of our cities. Feel uncomfortable, but it's too early for them to dial 911. For instance, Lisa. Lisa is one of 40% of Americans. It's 140 million Americans. We say they feel unsafe walking along at night. Here she is leaving the building, the office building, at 6:00 p.m. While she feels unsafe, having five minutes of walk to where she parked her car or to the subway or home, it's too early for her to dial 911. Write 911 is for emergencies. Which means that Lisa does not have anyone professional to call addressing this peace of mind problem of feeling unsafe; it's a peace of mind problem number one.

Problem number two is when it's too late to dial 911 or to complete a 911 call when you're facing an assailant. Here is Lisa again. Now she's in the parking garage. She notices the wrong person's approaching her. When she notices him, he's what? Two cars away, 30 feet. What's the closing time for a man running 30 feet? Two seconds. In two seconds, does anybody complete a 911 call? No. By the way, according to the Bureau of Justice, 500,000 women are raped every year in the United States. A 0.3% of all women over the age of 18. These are staggering numbers. This end of the continuum, basically, means that we cannot complete a 911 call whenever we face an assailant. Think about that. So the problem starts with it being too early to dial 911. If there are 140 million Americans who feel that way, only once per week we're talking about 7.28 billion cases per year. And some of those are going to end up with it being too late to complete a 911 call. This is what we call the personal security gap. So let's see how Bond addresses these problems that have no solution under the existing paradigm.

The existing paradigm is a paradigm of putting more police officers or security professionals in our streets, or putting more cameras in the streets. We know that it doesn't work because of these two problems that I just referenced. Notice that solving the problem requires a new paradigm. That's a new paradigm that Bond prevents. Excuse me. Introduces. That paradigm is introduced with a large set of services that we offer via an app. The most meaningful set are in green, and those are the preventive services. We're not going to talk about all of that. I think you know all of this. But basically, let's look at how this addresses the problem for Lisa. Lisa is invited to activate Bond whenever she feels uncomfortable. We're not a 911 service. We're a pre-911 service. So if she's about to walk into the parking garage or in any situation, she could be in a ride-sharing vehicle, receiving a delivery at home, feeling unwell, maybe she's expecting an epileptic seizure or is afraid of one. What she does is she activates Bond. Here she chooses the lower left service that is called video monitoring me. Within five seconds, she gets a Bond agent on her phone.

What we've actually delivered is a personal security companion. That's the distillation of what we do. Does anybody else do that? You can call your parents or your friends, but they're not professionals in command centers who have connectivity and can activate the police. Nor are they trained on de-escalation and deterrence. Lisa clicked the button. While preserving her privacy 100%, doesn't matter if her company paid for it or her city paid for it or maybe her parents, we work for her. We do not share her information or the fact that she's using Bond with anyone. I believe we just addressed the too early to dial 911 problem. Click of a button. You're not alone. And now you have a professional looking after you. Problem number one addressed uniquely. Now let's talk about problem number two. What happens when we face an assailant? Again, Lisa clicks the same button. She gets a Bond agent on her phone. But you ask, wait, how does this help? Not just when she's worried walking along at night, but when she faces an assailant. Great question. Let's get tactical and ask ourselves, who is approaching Lisa? What's the profile of the perpetrator?

Let's think professionally. He's a man in 99.9% of the cases. He's opportunistic. He's not on a mission to hurt Lisa. He saw Lisa, and he decided to take a shot. To do something that benefits him in his mind. He wishes to survive the incident. That means that he's very selective about the targets. He's not going to choose Shaquille O'Neal, right? Like any other animal in the jungle, not saying that he's an animal. We all are animals. He wants to survive. In addition, he wishes to stay free. This is not intuitive to us, but if you're a perpetrator, you wish to stay free. That means that you need to avoid cameras, and you need to avoid witnesses. None of the 500,000 rape cases in the United States every year occur in front of cameras or witnesses. Which means that by virtue of adding the Bond agent, upon a click of a button in five seconds, Lisa or any one of us now has an agent on a recorded camera, a witness on a recorded camera. And that in and of itself deters. It makes Lisa or anybody else and not so worthy target. Again, target selection is a key for the perpetrators.

So most perpetrators are going to stay away from Lisa just by virtue of her walking with video on. But if we need to, and this has happened in hundreds of cases, we would encourage Lisa to stop, turn her phone towards the approaching stranger, and then the Bond agent speaks with him through the phone of Lisa. Like this. Now, we have already addressed hundreds of cases, and all of them have been successful. My expectation is that about 1% of the cases, maybe 2% of the cases, are not going to be successful because we're going to be dealing with a perpetrator who's not in his right mind. And then he might hit Lisa or Doron or John, etc., toss the phone away. That's better in our mind than a situation of him taking Lisa away. So this works in a situation like the one that I'm describing to you, a simulation of what happens in our normal life at Bond helping people. And it could be other situations. Joanne or Doron or Lisa could be in a ride-sharing vehicle. They could be accepting a delivery. They could be meeting a customer or somebody that they know that might be on a blind date that has turned the wrong way.

And any one of those situations, they get an agent on the phone. We can deter with just address the too early and the too late to dial 911, and we address it in five seconds. So this is the story or this is what we're presenting to customers, and you know that we've been to GSX, Global Security Exchange in Atlanta. Two weeks ago, this is our booth. So we made a significant investment in order to allow people who come to the booth, of course, we promoted our presence in this trade show. People would come over, and we would invite them to sit down to a theater presentation of about 10 minutes on the left, as well as to engage any one of our executives and team members and learn about the process. And this is another photo. Again, this is before rush hour, but it gives you a sense how it looks when it starts to fill up. And we have had excellent conversations of 10, 20 minutes with executives of Google, of Amazon, of Airbnb, of ADP, of US Postal Service, and more and more. And with my musical ears having been selling to corporations for about 30 years, I like the tone, the engagement, the reaction of those executives.

And they understanding why, according to EY report that you see in the middle of the booth in yellow, this can save your company $200 approximately for any one of the employees. Let's get your HR and finance involved. Again, these are early indicators and my perspective is intuitive, but we're already seeing quicker transition from those first meetings that occurred at GSX to follow-up meetings so I think that this has had in the right direction. Again, early indicators. By the way, just to remind all of you, and this is something that we shared at GSX, who are the Bond customers? One of the three largest global retailers. You know who that is. We're three largest global telecommunications companies. Yes, of course, it's a US company. One of the three largest credit card companies. And one of the three largest smartphone companies. You know who that is. You're using their phones. Media entertainment companies and so on. And in addition, banks, airlines, insurance companies, and so forth. We cover a lot of industry. This is relevant for any employee any person across the demographics. Now, the reality is Bond customers offer the service to all type of employees, not just to executives and to traveling professionals.

We're the only company that we know of that offers full workforce coverage, a new market that we're creating here not only in corporations, but soon, hopefully, in cities. I say soon, hopefully, because we're seeing the first adopters we'd like to turn that into a new standard, a new standard where public security, say the police, joins forces with private sector security. That's Bond. In order to offer a more comprehensive, more effective privacy-preserving solution. Now, I've already shared with you in private webinars the importance of showing proof to early adopters. And that proof came on July 29th when we published the EY findings, which we've then featured in GSX and in all of our meetings with customers. And I also shared with you that we anticipate an inflection point of sorts or crossing the chasm. And I've been asked, what does that translate you practically? So first of all, all of us, investors, are going to see that inflection form and an inflection point in the form of increase in revenues. But what is driving that and what are the leading indicators are, first of all, that if we meet say 100 prospective customers, the percentage of them that we meet for the first time, they're going to say, let's pursue this, becomes larger.

In other words, we're going to be more efficient in our application of lead generation and marketing dollars at the top of the funnel, as it's called. So higher percentage of people who convert and want to pursue a deal with Bond. Secondly, the sales cycle that is on average about nine months right now, it means that any meetings that we've had at GSX, on average, will turn into a deal by mid-2027. And as you remember, we went public in February and that is when we turned on the marketing and sales machine as we've made significant investments in sales and marketing. Those are going to yield at the end of this year. There are some deals that we're pursuing. I can't share until we win those deals. You've heard about some of them. But all of that is going to increase as we get to the nine-month point. And remember, we started investing in March, but we have been investing for instance, GSX is an investment point in September of 2026. The third point is that deal sizes are going to increase. Thank you. The deal sizes are going to increase. And all of that is going to give rise to more productivity, and for us, reinvesting all of those dollars that come to customers.

And by the way, our customers pay Bond upon signing the deal, plus 30, 45, 60 days. In other words, we don't get paid over time. We get paid upfront, which is part of the very favorable economics of the Bond system and business model. Now, other noteworthy points that I wanted to share with you. Let's first of all explain the slow inflection that is experienced in 2026. I just touched upon that, but I'm asked about that from time to time. People ask, where are all these deals other than the real estate deal and the city deal and other deals that we've been communicating? But why aren't we seeing the revenue? Well, in 2025, we focused our resources and funds on going public, on very low-budget sales strategy that targets very large accounts, call it elephant hunting. Some of those deals are worth millions of dollars in revenues, and in annual recurring revenues. But when you miss one of those deals, basically, it creates a hole in what you were hoping to achieve. It's very different than pursuing, say, a thousand deals or a hundred deals. And if you lose half of what you forecast, you still have the other half.

But that's what we had to do in 2025 because we had to be very precise with our budget. Further, many of those deals are with governments. For instance, with cities. That means that it's a long sales cycle and there's some uncertainty associated with dealing with the government. For example, we're in pursuit of a deal. This is not a government deal, by the way. This is a private sector company. Very large one. Where if they decide to offer Bond to all of their employees just in the United States, this could be anywhere up to a $15 million per year deal. I'm not projecting it. I'm just giving you a sense of what does it mean to do elephant hunting. This is probably the largest elephant among the ones that we're pursuing. Following going public in February 2026, we added resources significant resources to marketing and sales and are pursuing a growth strategy that targets a large number of prospects, right? Think about the GSX event. Think about us having invested more in inside sales rep. We've added more sales professionals. We've added more marketing resources. All of that in order to open a much broader net and reach out to a much larger number of prospects.

But all of that is going to take time in order to execute on these deals, win the deals, and then there's more time in order for them to turn into revenue. We collect the booking dollars within a month or two, but the revenue recognition lasts a year. Or two years or three years depending on the deal format. So I touched on that point. So this is the first thing that I wanted to explain why this inflection is taking time and why we're seeing the early indications that I interpret as being very positive, but we need to be patient. The economics of the business are positive. I touched upon that. The margin is very positive. So we have made massive investments in the infrastructure. There's over 300 engineering years just in the code, in the platform. And we've made it available in 29 countries. That's a significant investment. But from this point on, if we win another deal, the investment that we will make in that deal will be paid by that deal. For example, if we win a large customer, at some point in time, and for that customer, we need to add more security agents, that is paid for by that customer, that pays upfront for at least a year in advance.