WIX.com Ltd. Citi’s 2026 Global TMT Conference

Yeah. Looks like we're- I'll sit here in the middle?

Yeah. I think it's about a year ago, that same argument or the same question was about, does the rise of AI means that websites are completely going away? I don't think that is the-- Is it me?

Yeah. Turning off the thing.

Yeah, sure. It's not the first time that it's happened to him.

Okay. Perfect. Yeah. Last year, the question was more about will websites even exist because AI will come and basically make them redundant.

I don't think that's a concern anymore. If anything, I think that with Vibe coding, either on the high-end professional level or the more less sophisticated, simple level of Base44, there are more and more things being created. With more and more things being created, some of them are websites, some of them are applications, but I think that we're going to see more rather than less. I do believe, and we're seeing it, and we're playing a part in it, is that how AI interacts with websites will keep on evolving and changing.

I would say one aspect of it is we integrated Harmony into Gemini, so it's going to be super easy for you to go through Gemini and immediately go into the creation path, which makes a lot of sense. We understand your intent, we understand what you're looking for, and the AI immediately puts you into the right flow that will make you happier by getting the experience you were looking for. A different part of it, which is more the transactional level with websites is what's going to happen with a catalog when you want to buy something and you want to get an offer. Now, I think that the idea that everything is going to turn textual is, I actually think it's ridiculous, okay?

I'll give you a beautiful text about the hotel room I want you to book or a few good images of the room and the beach next to it. I'm pretty sure which one will resonate better with you, right? Text is not enough for us as humans. I think, and you can say the same thing about the shoes you want to buy, and if it's not exactly what you wanted, I'll show you the alternatives. I'll give you different selections. I think there's definitely a change there in the sense that the AI would like to pull in the right thing that matches your search, matches your inquiry, matches the thing you're looking for. I think that's a better experience.

Whether the full transaction happens within the agent or ends up pulling you back to a full-blown website, you need that place where everything exists in a seamless manner, has the right text for the catalog, the right images, videos, measurements, colors, prices, different prices for different places if it's cross-border, different taxes in different places. There's a lot of complexity, and even if you transact on the agent, at the end of the day, something needs to synchronize and make sure that transaction happened, fulfillment will happen next, something was removed, reducted from the inventory. If there are a few agents that are working with my websites, it needs to synchronize between them, and I think that this is definitely a change that's happening. It's actually happening slower than anyone anticipated.

The fact that it's happening slower, in my mind, doesn't mean that it's not happening, just that it takes a lot more time to adapt. I think that definitely we're going to see a change in how people interact with websites and what websites do for them. It's going to increase the level of complexity, not decrease it, which I think is where we intend to be very much kind of ahead of the game to try and solve that complexity for the small businesses, our clients, the ones who cannot afford to pay huge tickets in development cost in order to solve those kind of issues.