Etsy, Inc.ETSY
Recorded

Etsy, Inc. Canaccord Genuity's 46th Annual Growth Conference

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PeriodFY 0Duration27 minParticipants2

Transcript

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Maria RippsInternet Analyst

All right. We are going to get started. Good morning, everyone. Thank you all for joining us today. I am Maria Ripps, Internet analyst here at Canaccord Genuity, and it is my pleasure to introduce Lanny Baker, Etsy's CFO. Lanny, thank you so much for joining us today.

Lanny BakerCFO

Well, thank you. It is great to be here. It is good to be in Boston, and we really appreciate being included in your conference first thing in the morning. It is a super slot. Thanks for everybody showing up today, and we really appreciate your coverage.

Maria RippsInternet Analyst

Perfect. Awesome. Thank you so much.

Maria RippsInternet Analyst

Yeah. You have been at Etsy for about a year and a half now, maybe.

Maria RippsInternet Analyst

Can we start by reflecting on the company's progress during this time, and what are you most excited about? I guess, how would you compare this to what you expected when you took on the CFO role?

Lanny BakerCFO

Yeah. Well, it's been a great privilege to be at this company. It is a really exciting business. I'll tell you one of the big changes. When I joined, we had two other businesses that we have since sold. We've done about $1.5 billion in asset sales that have allowed us to raise capital to buy back stock. The real fruit of that has been allowing us to very much focus all of our attention on the Etsy marketplace, which has so much potential. I'm really excited about that. I joined a company that had a couple of different assets, and now we're very focused. We have a new CEO in Kruti Patel Goyal, who has been with Etsy for 16 years.

Lanny BakerCFO

She was there in various service and product roles before going over to one of the businesses that we just sold in the U.K. called Depop, which is a clothing resale business. She took that business from sort of growing a little bit to growing really fast. In fact, by the time we sold it had gotten bigger for three successive years, and it was growing at over 100% a year. She did some magical work there. The work that she did there really was focused on the customer. She's come into Etsy and led the company through a really deep diagnostic of how are we doing with buyers and sellers, and this is what I'm most excited about. We've sort of realized that what Etsy stands for in the minds of both sellers and definitely buyers is kind of three key things.

Lanny BakerCFO

There is a creativity, there is a level of craftsmanship, and there is a human connection at Etsy that you just don't see anywhere else in e-commerce. I think those characteristics in a day and age where people talk about what's going on with AI and the sort of technology exhaustion that we all feel, those things that separate Etsy really are at a human level. They really resonate. The whole company is very focused on how do we make those characteristics legible across everything that we're doing. As we're doing that, it's been very exciting, Maria, to see that a focus on those three things is not only improving some of the customer metrics, but it's just starting to influence the financial performance of the business in a favorable way.

Lanny BakerCFO

What I'm really excited about is this company is very focused in a really big market. I guess, relative to my expectations coming in, gosh, I thought we would have those other assets, and we got a great price for them. I was certainly surprised by the bid that we got for the Depop business.

Lanny BakerCFO

Right. When opportunity knocks, you got to answer the door, and we're really happy to have the focus we have on Etsy now.

Maria RippsInternet Analyst

Great. You've made some really good returns there between you announced the transaction and you actually completed the transaction, which was great.

Maria RippsInternet Analyst

Yeah. You also recently announced the changes to your sort of organization at the time when business has actually seen increasing momentum.

Maria RippsInternet Analyst

Can you maybe talk through the rationale behind the restructuring, why now is the right time, and how it positions Etsy for the next sort of phase of growth?

Lanny BakerCFO

Sure. For anybody who isn't aware, when we reported our earnings results last week, which were, I think, pretty good, we could talk about those, too. We also announced a reorganization in the company, and it meant that we are going to what we have separated with about 220 employees. Most of those people are in our product and engineering organization. It's our largest organization, so it's kind of natural that that's where the biggest place of change has been. Really, the rationale for that was not at all about cost performance. Our revenues are accelerating, and our margins are moving upward, and our free cash flow is great, and our balance sheet looks better and better. So this was not motivated by any kind of financial or business or secular urgency.

Lanny BakerCFO

It really was a reflection of the fact that a year ago, when Kruti came in, we established a new strategy that was going to very much focus on the customer experience, and really paying a lot of attention to how buyers and sellers were interacting with Etsy. We are now about a year into that, and we are seeing some really promising results from it, both work that we have done on marketing to show up where customers are and bring them into Etsy in bigger volumes, work that we have done in the product to make it more personal and relevant, work that we have done on loyalty and retention. All these things are starting to really work.

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