Rocky Brands, Inc.RCKY
Recorded

Rocky Brands, Inc. 2026 Q3 Earnings Call

Review the key takeaways and the transcript of this earnings call.

PeriodQ3 2026Duration37 minParticipants7

Transcript

Preview the first fifteen paragraphs, organized by speaker.

Operator

Good afternoon, ladies and gentlemen, and thank you for standing by. Welcome to the Rocky Brands, Inc. Third Quarter Fiscal 2026 Earnings Conference Call. At this time, all participants are in a listen-only mode. Following the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time for you to queue up for questions. If anyone has any difficulties hearing the conference, please press star zero for operator assistance at any time. I would like to remind everyone that this conference call is being recorded. I will now turn the conference over to Brendon Frey of ICR.

Brendon FreyInvestor Relations Representative

Thank you, and thanks, everyone, for joining us. Before we begin, please note that today's session, including the Q&A period, may contain forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Such statements are based on information and assumptions available at this time and are subject to changes, risks, and uncertainties, which may cause actual results to differ materially. We assume no obligation to update such statements. For a complete discussion of the risks and uncertainties, please refer to today's press release and our reports filed with the Securities and Exchange Commission, including our 10-K for the year ended December 31, 2025. In addition, the company may refer to certain adjusted non-GAAP metrics on this call. Explanation of these metrics can be found in the earnings release filed earlier today.

Brendon FreyInvestor Relations Representative

I will now turn the conference over to Mr. Jason Brooks, President and Chief Executive Officer of Rocky Brands.

Jason BrooksPresident and CEO

Thank you, Brendan. With me on today's call is Tom Robertson, our Chief Operating and Chief Financial Officer. After our prepared remarks, we will take your questions. We are very pleased with our third quarter results, which exceeded our expectations across the board. Sales increased approximately 13%, marking our second consecutive quarter of double-digit top-line growth and an acceleration from the 12% gain we delivered in Q2. Encouragingly, demand was broad, based with several of our brands upon double digits, led by Durango, Muck, and XTRATUF. At the same time, another solid performance from our Lehigh CustomFit business, combined with our strong sell-through on our own branded websites, fueled a 20% increase in retail sales, while wholesale, our largest segment, was up approximately 12%.

Jason BrooksPresident and CEO

Tom will go through the numbers in more detail shortly, but I wanted to highlight that when you exclude the positive net impact from tariffs, we saw a nice sequential improvement in gross margins. Q3 gross margins increased approximately 200 basis points from the second quarter into the low 40% range, which along with increased sales, drove profitability higher than planned and higher versus a year ago. Now let me walk you through our third quarter brand performance. XTRATUF again grew double digits, led by another very strong quarter of direct-to-consumer sales. Wholesale sales was up high single digits, with top accounts in the quarter coming from a diverse mix, including our largest authorized Amazon partner, Key Sports Goods, and national outdoor retailers and independents across western, lifestyle, and marine.

Jason BrooksPresident and CEO

While Q3 wholesale growth moderated from recent quarters, this was largely timing related to combined with our decision to cut off sales to certain international distributors that we discovered had been diverting product to the U.S. marketplace sites. XTRATUF's core styles continue to shine, including the Duck Camo ADB, the ADB Sport. We started shipping fall orders in the third quarter, including the kids' ADB Sport, the new insulated outdoor ADB collection, new 9-inch Legacy styles, and a men's ADB Sport in a popular Mossy Oak pattern. We just wrapped up our spring/summer 2027 booking window with strong orders for new products, including our new sandal program. Muck delivered its strongest quarter of the year. Three new collections, the Xplorer, the Outmax, and the Woodland Pro, added meaningfully to the change in sales year over year.

Jason BrooksPresident and CEO

Our Arctic collection also contributed to the brand's performance, as earlier in-stock inventory allowed retailers to stock up ahead of the winter. Women's remained our fastest-growing segment, led by the Originals, the Muckster II, our Chicken Boot, and the continued sell-through of the Rainscape. We supported the Xplorer and Outmax launches with social and digital campaigns, including creator and influencer partnership that went viral. By channel, hardware continues to expand with a national hardware co-op that has added styles to its warehouse program, and the sporting goods benefited most from our new fall collection. Durango delivered an exceptional quarter. Strong new product shipments, store count additions, and fresh assortments at large retailers drove growth in key accounts, which also benefited from larger orders from key Western retailers.

Jason BrooksPresident and CEO

Sporting goods and outdoor accounts refreshed assortments around a new Shyloh item with strong early sell-through, and a key farm and ranch retailer added doors, allowing us to capture additional share. Our field business grew nicely as multiple regions posted double digits growth, with September particularly strong. Demand remains robust among Hispanic retailers, where we added multiple new doors, particularly in the Southwest, and our field team reports that retail business is improving. Newness is fueling momentum. Spring 2027 bookings are up nicely versus last year, led by Workhorse Light, Rebel USA, and the Cattleman. Our fall 2026 product is now landing at retail, and we're watching Workhorse and Rebel Pro, our two highest booked collections. Georgia Boot sales declined year over year, impacted by timing and difficult comparisons. Last year's third quarter included large bulk orders from a key account that did not repeat.

Jason BrooksPresident and CEO

While this year, several new products launched and shipped in Q2, which contributed to our outstanding second quarter. Beyond those factors, the field environment remains cautious as inflation and higher fuel costs have led to smaller baskets and more conservative inventory decisions among independents. Importantly, there are clear bright spots. georgiaboot.com was up double digits for the second consecutive quarter as increased digital investment through new customers and demand grew for new products like our BOA styles and the Wedge Superlite. In the key accounts, the planned Wedge expansion into several hundred more doors at one of our largest farm and ranch customers is now driving fill-ins and replenishment. A large work and western retailer delivered significant growth beyond the BOA Carbon Flex Wedge and other new launches, and other key account plans to add the Carbon Flex Wedge in Q4.

Jason BrooksPresident and CEO

Spring 2027 begins shipping soon with multiple new BOA styles, a new work platform built around Superlite, and a new version of the Eagle Light, one of our top-selling styles. We are also increasing our focus on U.S.-made product with new styles planned for early 2027 and have partnered with BOA on a first-to-market design that will give retailers and consumers a differentiated story. Rocky work, outdoor, and western collectively grew low single digits driven by DTC sales. Western was the highlight as the expansion of our Ride LTE collection continued to revive a category that has underperformed in recent seasons. Our number one boot for the quarter was the Ride LTE style with Duck Camo ADB shaft, combining two of our most important categories. RockyBoots.com grew low double digits with all the categories up double digits, led by work, and our e-commerce partners continue to report strong online sales.

Jason BrooksPresident and CEO

While prolonged record heat across the South and Midwest delayed the start of the fall season, our wholesale business rebounded as the third quarter progressed and fall weather arrived. Strong preseason bookings, a recovery of at once business, and new and expanded retail programs all contributing to an improving trend to start the fourth quarter. Commercial military sales were below last year and below plan, primarily due to temporary shortages in raw material that impacted available inventory. The situation that has been rectified along with a down market overall as the government fiscal year came to an end in September and the budget expenditures were diverted to more technical hardware and other categories in support of ongoing military operations.

Jason BrooksPresident and CEO

That said, there were some bright spots with the team securing two bids, including one with the U.S. Air Force and one with an international government customer, both of which are expected to ship in early 2027. Public service delivered a small gain as the team worked through the new NFPA requirements. With our best-selling fire boots now modified and recertified, the fire category exceeded last year and is well-positioned heading into the wildland fire season and a strong Q4. Our USPS collection also exceeded last year and is now in a strong inventory position. Moving to our Lehigh B2B CustomFit business, sales grew low double digits versus last year, driven by new customer acquisition and retention of existing business. We continued to add quality brands to broaden our assortment and strengthen our ability to serve customers across industries.

Jason BrooksPresident and CEO

Our partnership with Bollé also continued to expand with increased adoption of prescription safety eyewear and wellness products, reinforcing the value of bringing multiple PPE categories together in Lehigh's managed program. Subsidy utilization and average subsidy dollars continue to trend upward as employers stay committed to employee protection. While tariffs and inflation continue to create cost uncertainty, customer demand remained resilient, and Lehigh's customer growth and broader portfolio helped offset these pressures. I want to thank all of our team for their hard work. Your efforts and execution are what allowed us to deliver strong third quarter results and provide the business with good momentum heading into the holiday season. I'm confident we are positioned to deliver a strong finish in 2026. With that, I'll turn the call over to Tom.

Tom RobertsonCOO and CFO

Tom? Thanks, Jason. After achieving our highest growth rate in more than 3 years last quarter, we exceeded that mark this quarter, and like Q2, gross margins and profitability benefited from tariff tailwinds in an IEEPA refund compared with the tariff headwinds in the year ago period.

Tom RobertsonCOO and CFO

As I go through the Q3 financials and outlook, I will at times discuss results excluding the net impact of tariffs to provide transparent look at the underlying performance of the business. Reported net sales for the third quarter increased 13.3% year over year to $138.8 million, which surpassed our expectations. By segment, wholesale sales increased 11.8% to $99.6 million. Retail sales increased 20% to $35.4 million. Contract manufacturing sales were essentially flat at $3.8 million. Turning to gross profit. For the third quarter, gross profit was $62.5 million or 45% of net sales, compared to $49.3 million or 40.2% of net sales in the same period last year.

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