Valvoline Inc. Goldman Sachs Global Consumer and Retail Conference
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But I'm getting there. All right. Good afternoon, everyone. Thank you for joining us at the Goldman Sachs Global Consumer and Retail Conference. My name is Mark Jordan. I'm an analyst here at Goldman Sachs, and it's my pleasure to moderate our fireside chat and introduce to you Valvoline Inc. We have with us today, Lori Flees, CEO and Director, and Kevin Willis, CFO. Lori and Kevin, thank you so much for joining us today.
Thanks for having us. Thank you.
I think a good place to start might be to provide some background for anyone in the audience who's not familiar with the Valvoline story. Valvoline is a leading provider of automotive services, specializing in quick lube segment, so that's quick and easy stay-in-your-car oil changes, but they also do ancillary services. The platform is nearly 2,500 locations and roughly half of those are franchised. With that, I think a good place to start off might be the nature of demand. If we think about the quick lube market and Valvoline's position in it in particular, there's a couple of secular tailwinds you guys benefit from. A shift towards convenience, of course. I, myself, and everyone here values their time, and what you do is you cut time out of a necessary service for a lot of people, vehicle owners.
That is a tailwind, but then you also have an aging vehicle population and just natural tailwinds from a mix shift to premium oils. If you talk about how that is impacting the quick lube space, the trajectory as you look forward, and I think about the growth of the market.
Yeah, sure. I think you have covered a lot of the key ingredients that are tailwinds for our business, but Valvoline provides a service that is really considered non-discretionary. As people own a vehicle and want to maintain that vehicle, and the value of that vehicle for as long as they can, they need to do preventative maintenance, and that is exactly what we provide. There are a lot of tailwinds that are things that we benefit from. Cars are getting older. When a car gets older, it needs more preventative maintenance. Two, the drive for convenience. I always talk about if you told my teenage self working at Taco Bell that people would pay three times as much to have tacos delivered to their home, I never would believe it.
The drive to trade money for time is growing, and that is exactly what we give our customers back, is time, by making it quick, easy, and trusted. I think the business is still highly fragmented, and while we are the category leader, we have around 6% market share, so so much more upside. Also, our stores are approximate to only 40% of the car park population. So still so much inherent growth to grow our business, but still benefit from the headwinds that you talked about.
Excellent. I think one thing I always think about and frame when talking to people who are new to the story, there is a lot of different outlets someone can go to get an oil change, from dealers to independent repair garages, to tire installers, to the quick lube channel. I think obviously the convenience and quick, easy, and trusted service, some things you highlighted. What else has attracted someone to the quick lube channel and to Valvoline in particular? Because obviously the name brand recognition is very important for people.
Valvoline, the origins are 160 years old. It is denoted for quality. For us, every technician starts with 270 hours of training, and that's regardless of it's a company or a franchise-operated location. We use a SuperPro process and technology which ensures a very consistent process and service delivery every time. An oil change comes with an 18-point safety check, filling tires, checking lights, wipers, filters. These are things that customers come to rely on, and many times customers want eyes on their vehicle before they start a holiday drive or a busy work schedule. What pulls people is really saving time, but also that consistent experience that they trust with one of the biggest assets on their family's balance sheet. 80% of people use a vehicle to get to work. A vehicle is essential to an American household.
Excellent. When I look at the framework for the broader market and just the growth going forward, it lends to me that there's tremendous white space opportunity. I think about the company's stated target of 3,500 locations, your target of reaching, I think it's 2,900 by the end of 2028. If you think about there, I think the cadence you're expecting to open is about 250 stores per year. That implies somewhere in the early 2030s, you're getting to your white space potential. Do you see the opportunity, you mentioned you're only in 40% of the car park now, to continue expanding that white space potential?
I'll take that one. First I'd like to give a bit of context around the 3,500. That number was first mentioned around four years ago. At that time, the company had about 1,750 stores, and so that implied a doubling of the store population over the course of time. Since that time, we've added a significant number of units. We're just under 2,500 right now and moving towards the 3,500 mark. When we talk about the potential for the network, we really think of it as 3,500-plus. 3,500 is a milestone, but it's not an endpoint, and we're marching towards that milestone with an eye towards continuing to grow. For us, it's all about the profitability and the return on invested capital that is brought from adding a new unit, acquiring an existing unit, and our franchise partners think the same way.
It's not been that long ago that our larger franchise partners signed new development agreements and committed over $1 billion of capital to the store network and their own businesses. These are well-capitalized, very long-term franchise partners who have frankly reaped the benefit of being a part of this brand and a part of the network and want to continue to do so because they see the returns, they see the growth opportunities. Really, we're continuing to be on that journey, and there's still, as you said, a lot of white space. Lori gave you the statistics on that. We just see a ton of opportunity going forward. While I don't want to overplay it or overstate it, there are also some opportunities for, at least potentially, mobile adjacencies.
We're doing some test and learn in that space right now, ways to broaden our scope and our reach of potential customers through a mobile solution. Again, we're not there, but it's something that we're testing right now in a couple of markets.
It's interesting you bring that up because the mobile service, I think, is the ultimate shift to convenience because then they don't have to come to your store, you come to them.
Right. I think the company acquired is largely the brakes.
Are you limited in the services? Because obviously you can do an oil change remote, you can do brakes and whatnot, but how does that work? Does it limit the menu that you can do?
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