Amer Sports, Inc.AS
Recorded

Amer Sports, Inc. CMD 2026

Review the key takeaways and the transcript of this earnings call.

Period 2026Duration5 hr 41 min

Transcript

Preview the first fifteen paragraphs, organized by speaker.

Speaker

Morning, everyone, both here in the room in Annecy, France, and those joining on the webcast as well. My name is Omar Saad. It is my pleasure to welcome you to the 2026 Salomon Amer Sports Investor Day. People listening on the webcast here in person, we are in our Salomon headquarters in Annecy. We appreciate you making the journey. I know some of you came from very far to learn more about the Salomon brand here in the French Alps, where Salomon was founded 79 years ago. All right. First, the safe harbor statement. During today's Investor Day presentations, you will hear forward-looking statements within the meaning of the federal securities laws. These forward-looking statements reflect our current expectations and beliefs only. They are subject to certain risks and uncertainties that could cause actual results to differ materially.

Speaker

Please see the safe harbor statement in last night's press release and SEC filing. We will also discuss certain non-IFRS measures. Our morning agenda is going to focus on product and brand, as well as the CEO introductions from James and Guillaume. In the afternoon, our agenda is going to be more about the regions, the financials, and Q&A at the end. As you can see, we have a lot of key leaders lined up to present today. You guys have the agenda and the bios in front of you. A couple points of order to mention. First, please hold your questions until the Q&A session at the end of the day, especially the financial and guidance-related and algorithm-related questions. We are going to have Andrew Page, the group CFO, and Antonio, the Salomon CFO, at the end of the day, as well as a Q&A immediately following.

Speaker

For those of you online, email us at ir@amersports.com with your questions, and we will try to incorporate as many of those as we have time for. Before I turn it over to James, our CEO, I want to share a personal observation about Salomon. The more I have come to know the brand since joining Amer Sports, the more I have come to appreciate how unique it is. It really is different from any other brand that I have studied in my career. It has many facets, they are all authentic, and they are all rooted in performance and function. For me, as a New Yorker, I think one of the best ways to show you what I mean is with a map of Manhattan. This is just a sampling of the different places and different ways Salomon shows up in New York retail.

Speaker

We have the five owned Salomon shops that we have opened recently, including Brooklyn, Upper West Side, Flatiron, which is the newest, Woodbury Commons, and of course, our first store in SoHo, which still today, there is almost always a line to get into that one. Then you can find Salomon trail shoes, hiking footwear, hydration packs, other gear at Paragon Sports in Flatiron. You can also find Salomon skis, snowboards, boots, bindings, helmets, and other winter sports equipment gear at Paragon or at the various local ski retailers like Panda Sport in Brooklyn. You can also buy our running and gravel lines at running specialty shops throughout the city, including Fleet Feet. Now you can find Salomon Sportstyle shoes at the top sneaker destinations in New York, including the Foot Locker flagship on 34th Street or the JD Sports across Brooklyn.

Speaker

Then last but not least, Salomon's showing up in a big way in some of the coolest places to shop in New York, like the Kith shop in SoHo or the Nordstrom flagship on 57th Street. Now I'm going to turn it over to our CEO, James Zheng. As many of you know, James has a great track record from Adidas to Anta to Amer Sports. I would characterize him as one of the most experienced and successful executives in the global sports and outdoor industry over the last 20 years. James? Hello, good morning, everybody.

Speaker

[Foreign language]. I hope Guillaume can correct my pronunciation, which means many of you may not understand. Bonjour, of course you know. [Foreign language], pleased to meet you here. Okay. Welcome. Welcome to Annecy, our headquarter of Salomon. I think many of you, probably the first time to be here. I call Annecy the paradise in the world. You guys maybe already spent a couple hours running on the road, running aside the lake, and maybe somebody also got chance yesterday or the day before yesterday also went to the mountain. It's such great place to exercise, to have outdoor activities here. Salomon was born here 1947. Today it's Salomon's 79th anniversary. Actually, we brought all you here, and obviously people also sitting at the virtual meetings.

Speaker

You guys will have great experience with our brand, Salomon, in these two days. First of all, I still like to say, Amer Sports is a new list public company in our industry. Okay? We list our company on February 1, 2024. In the past 10 quarters, I really appreciate all you guys support and trust, make Amer Sports, AS, become top five sporting goods company in terms of market cap. Okay? Thank you very much. Thank you for your trust. Before that time, we literally were invisible in the market, okay, as a private company. You give us such great credits just for the 10 quarters, make us become the top five sporting goods company in terms of the market cap. Okay, so I think it's a great complementary for us. This is our second Investor Day since our public, okay?

Speaker

I think some of you also attend our first one, which was held in Vancouver, mainly focused on Arc'teryx. In the past 10 quarters, I attend almost all the road shows after quarterly earning calls. In the first six road shows, people always got questions and also try to understand what Amer Sports stands for, okay? You guys put a lot of weight on Arc'teryx, which obviously it's our first flagship brand to make successful story in the market. Six quarter later, okay, starting from second half of last year, you guys start to pay attention on Salomon. Today, Salomon represents the fastest growing brand in our portfolio in the past four quarters. I think it's kind of a journey. You guys really got a level of curiosity to see how did Amer Sports Amer Sports, obviously, we own the portfolio brands.

Speaker

We got the main five brands in the portfolio. They all position at the premium technical kind of sectors. We made a very successful story for Arc'teryx first. Then, you see great runway for Salomon afterwards. The last quarter, we also report our another big brands, Wilson, also grow more than 24%. The third brand is also evolving. This is a kind of a road map we build up our portfolio brand in our company. We really made great successful track record in the past 10 quarters to really try to convince the industry, the Street, the public market. We as a company really got very unique proposition in the market. It is a highly competitive market. It is also saturated. How we win the market share?

Speaker

From our unique proposition on the brands and by creating the most innovative, high technical products to address the needs in the market, and create a unique angle to unlock the potential for the brands to bring our consumers great attention for the brands, Arc'teryx, Salomon, and Wilson onwards in the future. I think that we have a pretty nice setup inside Amer Sports, which give us a very solid foundation to grow our business in the future. For today, the Investor Day. We got literally obviously two topics. One is obvious. You guys already look at our release last night for our Q3 guidance. We continue to outperform our initial guidance. The whole management team got a very high level of confidence to deliver. We only got two weeks left for Q3.

Speaker

We think we can continue to our track record on beat and raise patterns for Q3. We also give the Street about our guidance for our long term, five-year plus long term aggro, and to see how our development patterns will come out, for the future. I think, Andrew will give you guys more detail elaboration in the overall company financial session. More importantly, obviously, the second purpose, we will dive in on Salomon, today and tomorrow. Salomon today is the fastest growing brand in our portfolio. Our brand CEO, Guillaume, and his team, will give you guys full introduction about who Salomon is, what Salomon stands for, how Salomon today to unlock the potential for the market. What is the key competitive edge we own for Salomon brand, so that Salomon today can really stand out in the overall outdoor sporting goods markets.

Speaker

More importantly, Guillaume and his team also will share you guys the vision of Salomon for the future. What is the roadmap for us, for Salomon, for coming five years? Also give you guys very detailed introductions about our key strategic pillars. We would like to develop as a setup to fulfill our roadmap for coming five years. This is the most important conference today. I think Guillaume and his team will share a full perspective about how we would like to develop Salomon from today, and then make Salomon become truly leading global sporting goods brand in near future. I think it is a very important conference, and you guys will listen and experience the brand in our ABC. You guys also got the opportunity to interact with all our Salomon executives here in this building.

Speaker

Also, obviously, tonight we have also got a very good event on the lake. So you guys have a chance to have interaction with all our Salomon executives to understand their thoughts about how we build up the Salomon brand in the future. So pretty much, before I hand over to Guillaume, I still like to say something because I used to be interim CEO for Salomon for 8 months in 2024. So I like to share my certain perspective about my understanding of Salomon, and how the experience I got, really, this unique experience I have here in Annecy in 2024. So this interim role really give me a very deep insight into what makes Salomon so special. I think a root in the French mountains since 1947, Salomon carries genuine technical heritage.

Speaker

Our products really deliver outstanding performance and functionality, shaped by mountain sports culture. Besides the brand owns pretty high market share in both Outdoor Performance and winter sports equipment, we also create very unique division we call modern outdoor sneakers. Led by our XT-6 franchises. I think all of you already experience these products. So that segment, new segment, we are, Salomon today, still the only outdoor brand sitting in that segment, which give us permission to compete in $200 billion sneak market besides the normal outdoor segments. It is a big unlock for Salomon brands. So I literally spend more than half of my time in 2024 in Annecy and working closely with the team. I still remember on April 16, 2024, when I had the first, we call the Salomon sales meetings in Annecy. I shared my vision to the whole audience.

Speaker

At that time, I talked to the team, by 2028, from 2024 to 2028, 5 years journey, we would like to make Salomon become $3 billion brand. By 2028, we will sell more than 30 million pairs of shoes to the market. 2024, we sell more or less 40 million pairs. So that is the very clear vision for the brand and for coming 5 years. So how we get that? I also give the kind of work with Guillaume and the team, and we come out with a clear 5 important strategic pillars to achieve this goal. One, obviously, we need to amplify our Sportstyle business, which I just called modern outdoor sneak market. This is very unique angle. The market not have any shortage on one piece of garment and one pair of shoe. How you really We are new players, literally, in sneak market.

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