The Hershey Company 2026 Q3 Earnings Call
Review the key takeaways and the transcript of this earnings call.
- Management said third-quarter retail performance was generally in line with expectations.
- The Hershey brand grew 7 percent in the last 13 weeks, and the company said media returns on investment improved.
- In Q3, the category was up 3.7 percent across Everyday Candy, Men's, and Gum, while the category in Seastores was down 5 percent in September, with weakness continuing into October.
- Management said Hershey's share was up in most classes of trade for Halloween, shipments were up, and displays were in the marketplace.
- Hershey crème bar was the number one innovation in the last four weeks, while Reese's Field Pretzels and Reese's Oreo were described as the largest innovation over the last 52 weeks.
- Management said cocoa inventories are healthier, supply is more diversified, production is increasing, and the market was coming off a historical surplus of 500 to 600,000 metric tons.
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Transcript
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Greetings. Welcome to The Hershey Company's third quarter 2026 question and answer session. To join the queue, please press star one on your telephone keypad. At this time, all participants are in a listen-only mode. As a reminder, this conference is being recorded. I would now like to turn the call over to your host, Anoori Naughton, Vice President of Investor Relations for The Hershey Company. Thank you. You may begin.
Good morning, everyone. Thank you for joining us today for The Hershey Company's third quarter 2026 earnings Q&A session. I hope everyone has had the chance to read our press release and listen to our prerecorded management remarks, both of which are available on our website. In addition, we have posted a transcript of the prerecorded remarks. At the conclusion of today's live Q&A session, we will also post a transcript and audio replay of this call. Please note that during today's Q&A session, we may make forward-looking statements that are subject to various risks and uncertainties. These statements include expectations and assumptions regarding the company's future operations and financial performance. Actual results could differ materially from those projected. The company undertakes no obligation to update these statements based on subsequent events.
A detailed listing of such risks and uncertainties can be found in today's press release in the company's SEC filings. Finally, please note that we may refer to certain non-GAAP financial measures that we believe provide useful information for investors. This information is not intended to be in consideration in isolation or as a substitute for financial information presented in accordance with GAAP. Reconciliations for the GAAP results are included in this morning's press release. Joining me today are Hershey's President and CEO, Kirk Tanner, and Hershey's Senior Vice President and CFO, Dave Poultre. Operator, we can kick it over for the first question.
Thank you. If you would like to ask a question, it is star one on your telephone keypad. You may press star two if you would like to remove your question from the queue. We ask that you please limit to one question and one follow-up question. Our first question is from Andrew Lazar with Barclays.
Please proceed. Great. Thanks so much.
Good morning, Kirk and Dave and Anoori.
Good morning, Andrew. Maybe to start, in your prepared remarks, you state Hershey still has visibility to sales growth in 2027, in line with your long-term algorithm of 2%-4%.
My question, I guess, is what gives you this level of visibility in light of the tougher macro backdrop? Is it increasingly likely we get there solely from carryover price, or should we expect maybe Hershey to get back to some even modest level of volume growth next year as the company more fully laps pricing?
Yeah. Thanks, Andrew. I'll take that one. Look, we're confident in the actions we control and the results that are already delivering. We are holding that 2%-4% outlook. Now, the consumer and macro backdrop, as you mentioned, will influence where we land in that range. I like to think about this in what we can control and what's out of our control. The things that we can control, our competitiveness is really driven by refresh media, innovation, programming. Let me talk a little bit about each. Our media that we've seen in the first half of the year is working, we've got a good return on investment. We've seen our Hershey's brand grow 7% in the last 13 weeks. We have three new campaigns. We're getting momentum with the media that we're spending, and we're getting a higher return on investment.
I like what we are doing there. Innovation, we have talked a lot about. We have had really good innovation this year on Dot's Snack Mix. Hershey's Creme Bar is the number 1 innovation in the last 4 weeks. Reese's Filled Pretzels, Reese's Oreo that we have talked about, that is the largest innovation over the last 52 weeks. When we look into 2027, we have a 50% increase on our innovation pipeline. We are going to be much more competitive on innovation. Programming. We talked about tent pole events like March Madness, S'mores, Back to School. We have seen improvement on those and double-digit growth, so we have more programming against those big events next year. We also believe that our salty business can definitely produce more for us in 2027, both on the top line and the bottom line.
I tell you, we have great RGM strategies that include low single-digit carryover pricing next year. Those things that are out of our control are consumer spending, which is certainly pressured by higher gas prices and overall cost inflation, and as a result, if the category is a little lower than expected, then we would expect to be in the lower part of the range. That is how we are thinking about next year.
Thanks for that. Along the lines of the becoming increasingly competitive, I guess when we strip away the year-over-year timing and macro dynamics, one of the pushbacks we get consistently, and I am sure you hear it too, is that Hershey, despite all of the activity this year in the market, is still losing market share. I guess, at its core, why do you think this is, and how should we expect share to progress as we exit this year into 2027?
Thanks so much. You bet.
Look, in the third quarter, we saw retail performance was generally in line with expectation. We had some momentum. Profitable share, I will tell you, is at the center of our strategy. Stronger innovation pipeline in the right spaces and more, all those things that I talked about, effective media, broader merchandising and distribution, those are things that are winning. When we look at this year, competitors have increased short-term, I would say short-term news-driven activity, and it has been an innovation opportunity in the category. That is what makes this category so rich and vibrant. I am confident the investments we have made in R&D innovation in our pipeline for 2027 and 2028 make us much more competitive. I have seen the innovation myself. For 2028, it looks fantastic. 2027, like I said, is 50% more than 2026. That is how this category is competitive.
It is fresh ideas, innovation, and I feel really good where we are going with this space. It is in those spaces that matter most for The Hershey Company. It is in those areas like premium, sweets, functional, and better for you. We have a complete package going into 2027.
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