Zeta Global Holdings Corp. Citi’s 2026 Global TMT Conference

We give her an IR badge for far too much of her time than she wants to do, but she's amazing. I'll start off with where we pioneered our footprint. As you said, that footprint now, and really the application of what we can do, we're being pulled in directions that we didn't anticipate, but now kind of going there full throttle. Initially, our primary buyer was the CMO. If you put yourself in the CMO's shoes, and these are with the biggest brands in the world, in every industry vertical, they are trying to figure out who they want to reach, how they're going to reach them, and once they do, how do I get that individual to engage with my brand?

They have done that through the use cases of, I want to keep my existing customers for longer, I want to further grow my wallet with them, and then I want to acquire new ones. If you are a marketer or a CMO, you have to apply dozens and dozens of technologies against those three use cases. Whereas with Zeta, as you mentioned earlier, not only do you get as part of the out-of-the-box solution of using Zeta, access to our proprietary Zeta Data Cloud that you can't get anywhere else outside of the walled gardens, but you also have the ability to consolidate many, many, many different point solutions and technologies that can consolidate all those use cases on a single platform, market through every single digital channel without exclusions, even through social.

As I'm sure we're going to get into today, not just solve those marketing use cases, but we're now being pulled into the office of the CFO, into the chief strategy officer, into customer success and service, and starting to see the application of our data, with use cases well beyond just marketing.

No better example than Palantir, right?

Yeah. If you think about what Palantir does better than anyone else in the world, is they create a perfect digital twin of every single piece of information that sits within an enterprise.