PVH Corp. Goldman Sachs Global Consumer and Retail Conference
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Good morning, and welcome to this next session of the Goldman Sachs Global Consumer and Retail Conference. My name is Brooke Roach. I cover the apparel, softlines, and brands sector here at Goldman, and I am thrilled to introduce our next session with PVH Corp. Here joining me today is Stefan Larsson, CEO, Alexis Rollier, CFO, Melissa Stone, EVP of Global FP&A, and we are very thrilled to have you here. Welcome. Thank you. Thank you.
Thank you. Stefan, we will turn it to you.
Yes, thank you. We are in the business of building brands, and we are the stewards of two of the most iconic, globally beloved brands, Calvin Klein and Tommy Hilfiger. What better way to start than with two 30-second views of how we started this fall with the fall campaigns. I am going to come to it later because it is more than a campaign. It is the connection between the brand direction to the DNA that the consumer already loved, but made current, focused on very clear product categories and very strong talent, and then you can shop that from social all the way out. I feel that is probably the best way to start.
Excellent. Let us play the reel.
Yeah. One, two, three, woo.
Throw it on the bar, Lord. The groove is in the heart. The groove is in the heart. Here I am, baby. You better believe I am back. Hey. Tell me if I ever give you a reason.
The following session is not- Oh.
All right. Well, with that Yeah Thank you for showing us those clips.
Stefan, you've spent the last several years building the foundations of the PVH+ Plan strategy through product marketing, marketplace execution, and simplification of the operating structure. As you sit here today, what do you view as the most important proof points that indicate to you that the brand is entering a period of sustainable growth and margin expansion ahead?
What I'm the most proud of, because we have done a lot of heavy lifting over the past few years, what I'm really proud of is how clear we are now with each brand's direction and how it connects to what the consumer has always loved Calvin for, as an example, underwear, denim. And where you see that strongest in both Calvin and Tommy is the consumer traffic increase to e-commerce. If you start with like, Calvin Klein, over the past few years, we have built that to the most followed and engaged brand in fashion of all our competitors in social media, all platforms. And Tommy is the third most engaged and biggest reach on social media. Why that matters and what makes us excited today is that social media engagement has built real strength with a young consumer, so the Gen Z, the young millennials.
We see the traffic to e-commerce going up significantly. So in Q2, that we just reported, we were up double digit in traffic to e-commerce for Calvin and up high single digit for Tommy. And then you see that translate to mid-single digit growth in e-commerce, and then you see it translating to where we don't have any macro disruptions, North America and APAC, we have growth in D2C overall. So the most exciting part is how we line up the different building blocks to drive sustainable, profitable growth, and how you can actually see that now when you go on TikTok or Instagram or our e-commerce or our best partner's e-commerce.
That's really great. Alexis, we're thrilled that you can join us here today. For those who don't know you yet, what brought you to PVH? What areas of opportunity excite you the most, and are there any initial thoughts that you can share following your first few days at the organization?
Thank you, Brooke, and good morning to you all. It's a pleasure to be here so soon in my journey. I'm definitely new to the company. It's day number 14 for me in the company, and I'm the new CFO. My prior role was Global COO and CFO of Sephora. I've been with Sephora for many, many years. What attracted me to the company is mainly two things. One is really the strength and the power of the two brands of Calvin and Tommy. I've always been working for very strong brands, and I feel the potential of those two brands is just amazing. Second, and importantly for me, of course, is the big opportunity that I see with PVH.
The opportunity I see is actually connect the strategy, the PVH+ Plan, it is already in motion, already existing, with a strict and strong financial discipline that is already existing, but that I'm sure we can strengthen, and operational excellence. Those two areas, financial discipline and financial leadership and operational excellence, are two areas I've been leading for many years at Sephora with some success. Just maybe to say a couple of words on Sephora journey. I'm not here to talk about Sephora, but we scale that business and that brand in a very significant manner. Importantly, we built up profitability to fuel the growth of the company and to make it more profitable. How did we do that? Multiple streams of work, gross margin management, promotional control, cost optimization through multiple streams.
I see many of those actually areas with similarity to where PVH is today. I feel actually my experience can definitely be helpful to the company to further strengthen the brands and build up profitability. I'm super excited to be joining the team and the leadership and to be connecting with you in the near future.
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